About Advantech Corporation

The Advantech software and technology corporation is a leading provider of SAP – and Oracle -based solutions as well as marketing and implementation of a variety of software products it represents in Israel. Advantech possesses a rare combination of business/organizational understanding and technological expertise. This combination allows for the execution of complex projects while addressing customer’s organizational targets and objectives. The company carries out wide range of projects in: ERP, BI, CRM, PORTAL as well as software development and customization for leading companies and organizations in Israel and around the world. Advantech’s integration ability and its experience with many technologies allow it to perform complex projects which are based on a variety of (Best of Breed) technologies and to provide unique and innovative solutions. Advantech provides professional services for the entire software life cycle, from the stage of defining the requirements and the gaps, designing the architecture, through the development and the infrastructural services, full implementation and providing day-to-day support. The projects are fully controlled by conducting QA. Advantech has hundreds of customers in Israel, including leading organizations such as Bank Ha’Poalim, Dead Sea Works, Cellcom, the IDF and various agencies within the Ministry of Defense, Tel Aviv University, government offices such as the Ministry of Infrastructure and the Ministry of Tourism, municipalities, technology companies, the National Insurance Institute of Israel, and more… Advantech regards its customers’ satisfaction as a strategic goal. The company strives to obtain this goal through a deep understanding of, and identification with, a customer’s objectives so that the solution it delivers meets their expectations. Advantech’s entire customer base can testify to the quality of its products, their suitability to the needs of an organization and their ability to work within the constraints of a project’s framework. Advantech employs over 300 professionals. The company operates according to the ISO-9001 quality assurance standards, and is internationally certified by the BVQI institute in England.


Years of experience and Experience of activity 


Proffesional Workers


Leading customers in the economy

Management Team

Zeev Yanai

Chairman and CEO of Advantech Group. In 1996 Zeev founded Demon Systems, together with Yoram Zilberberg and Rony Hirschprung. The company grew, formed subsidiaries, and in May 2004 became a public company following a merger with Advantech. Zeev is an Industrial and Management Engineer with 28 years experience in data systems. He served as a department head at the Mamram IDF unit and took part in the foundation of a number of public software corporations. He is currently tasked with management of the company and the initiation of new fields of operation and complementary acquisitions.

Dr. Eitan Gurel

The primary Business Manager at Advantech Group. Eitan has a BA in Industrial and Management Engineering from the Technion, Haifa, an MA and Doctorate in Business Management (Financing) from the University of California, Berkeley.
Eitan was formerly the Deputy CEO at Leumi et al. Investment Bank Ltd. He possesses wide experience in economic and financial consultancy.

Shmulik Leshem

CEO of the SAP Division. Shmulik holds a bachelor’s degree in Industrial and Management Engineering and an MA in Data Systems from the University of Tel Aviv. He has 25 years experience in data systems and ERP systems. Shmulik has been a part of the SAP operations beginning with its establishment in Israel, and was one of its primary pillars. Shmulik managed the Business, Financial and Industrial sector (SAP) at Ness Technologies. Inter alia, he has overseen the development of several large and complex projects for customers such as Bank Ha’Poalim, the Brom Corporation, Bezeq, the Israeli Aviation Industries Corporation, Paz, the Schestowitz Company, Strauss-Elite (the merger of the two companies)… In his previous positions in SAP operations he was responsible for CRM and SAP Services, including developing localization, SAP’s training center in Israel and SAP’s infrastructure and technology operations.

Ran Feldman

CEO of the Advantech System, holds a BA in Business Administration, Ran has more than 20 years of experience in IT systems and infrastructure. Served in the military for 10 years, as an officer, in “Mamram” unit. Ran continued his career as a senior project manager in various technological companies and served as manager of the projects division and director of business development activity abroad. Extensive experience working with most of the leading manufacturers in the system world and with a large number of leading customers in the market.

Yoram Zilberberg

Advantech’s CTO as well as an Advantech Director. Yoram possesses a BA in Mathematics and Computer Sciences from the Hebrew University. He served as Division Head for Operational Data Systems in the Israeli Navy, and in 1996 founded Deamon Systems together with Zeev Yanai and Rony Hirschprung. As one of Oracle’s senior personnel in Israel, he is currently responsible for the entire Oracle’s professional/technological area, from data infrastructure through design and systems development, using a wide range of tools.

Sivan Kalansky

VP Sales at Advantech Technologies, BA in business administration, with over 20 years experience leading complex sales processes.

Sivan has extensive multiple-year acquaintance with the information systems field, managing and maintaining long-term work relations with customers, suppliers, producers and business partners.

Rony Hirschprung

CEO for Marketing and Operations and an Advantech Director. Rony holds a BA in Industrial and Management Engineering from the Technion, Haifa, and an MA in Robotics from Tel Aviv University. He founded and served as CEO of Systeg Systems and later of Deamon Ltd. He served as a senior officer in the IDF’s Logistics Branch. Currently, he lectures at Tel Aviv University on Communication Networks and Computerized Simulation in addition to his work at Advantech.

Safrir Faiman

VP Products . Safrir holds a BSc in Computer Science and a Master in Business Management .

Over 20 year experience in software development industry and complex project implementations.

He served as a Computer Manager in 8200 in the IDF.  Later on Safrir took roles of Project Management in various professional services companies, and successfully managed a large number of projects around the globe. Safrir is an expert consultant of Field Service Management solutions.